Sillages Paris' Packaging is Infinitely Refillable & Easy to Recycle
Laura McQuarrie — May 28, 2021 — Eco
References: sillagesparis & premiumbeautynews
Sillages Paris is adopting refillable perfume packaging that's easier to recycle for a lower environmental impact. The brand specializes in making handcrafted perfumes and the brand's commitment to sustainability speaks to consumers who are looking to make mindful purchases.
There's a new cubic bottle that's made with 45.6% recycled PCR and PIR (post industrial recycled) glass. Notably, the bottles include no metallization or laser etching. When it comes time to replenish the fragrance inside, customers can opt for a 100ml refill made with recyclable aluminum. The bottle has a screw ring so that the pump can be removed and then replaced once the eco-friendly fragrance packaging is full again.
Now, customers have a more sustainable way to enjoy the brand's personalized scents created with artificial intelligence and machine learning.
There's a new cubic bottle that's made with 45.6% recycled PCR and PIR (post industrial recycled) glass. Notably, the bottles include no metallization or laser etching. When it comes time to replenish the fragrance inside, customers can opt for a 100ml refill made with recyclable aluminum. The bottle has a screw ring so that the pump can be removed and then replaced once the eco-friendly fragrance packaging is full again.
Now, customers have a more sustainable way to enjoy the brand's personalized scents created with artificial intelligence and machine learning.
Trend Themes
1. Refillable Packaging - The increased consumer demand for eco-friendly packaging creates opportunities for brands to adopt refillable packaging solutions.
2. Recyclable Materials - The focus on reducing environmental impact is prompting brands to leverage more recycled and recyclable materials in their production processes.
3. Personalized Scents - The use of artificial intelligence and machine learning in creating personalized fragrances provides an opportunity for differentiation in the fragrance industry.
Industry Implications
1. Fragrance - Fragrance brands can adopt refillable and recyclable packaging solutions, while leveraging artificial intelligence and machine learning to create personalized fragrances.
2. Packaging - Packaging companies can develop innovative and sustainable packaging solutions that reduce environmental impact and support the circular economy.
3. Consumer Goods - Consumer goods companies across all industries can adopt more eco-friendly packaging solutions as part of their sustainability initiatives.
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