The Branding for Cafe Fred Cold Brew is Apothecary-Inspired
Rebecca Byers — February 22, 2016 — Lifestyle
References: packagingoftheworld
The branding for Cafe Fred Cold Brew is clinically inspired and speaks to the progression toward apothecary-inspired packaging that recalls the prescriptive nature of medicinal products. The product is contained in a brown glass bottle and appears black when filled with the cold brew, making the white typography pop. On one side of the bottle, consumers can see a flow chart representing the cold brew process. Notably, the brown glass bottle also protects the coffee from UV rays, which can damage the formulation.
A product of Barcelona, the packaging and branding design by David Boleas of Boleas & Co for Cafe Fred Cold Brew highlights the careful attention to detail paid in the cultivation of the product.
A product of Barcelona, the packaging and branding design by David Boleas of Boleas & Co for Cafe Fred Cold Brew highlights the careful attention to detail paid in the cultivation of the product.
Trend Themes
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Apothecary-inspired Packaging — Opportunity for brands in various industries to adopt apothecary-inspired packaging to evoke a sense of nostalgia and trust in their products.
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Clinically-inspired Branding — Potential for brands to utilize clinically-inspired branding to convey quality, precision, and a scientific approach to their products, enhancing consumer perception.
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UV Protection Packaging — Emerging trend for brands to incorporate UV protection packaging, not limited to the cold brew industry, to preserve the quality and effectiveness of light-sensitive products.
Industry Implications
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Food and Beverage — Opportunity for food and beverage companies to incorporate apothecary-inspired packaging and clinically-inspired branding to differentiate their products and attract health-conscious consumers.
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Coffee — Potential for coffee companies to invest in UV protection packaging to maintain the freshness and taste of their cold brew products, offering customers a longer shelf life and higher product quality.
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Design and Packaging — Trend for design and packaging companies to offer services that focus on creating apothecary-inspired packaging designs and clinically-inspired branding strategies for various industries.
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