The branding for Cafe Fred Cold Brew is clinically inspired and speaks to the progression toward apothecary-inspired packaging that recalls the prescriptive nature of medicinal products. The product is contained in a brown glass bottle and appears black when filled with the cold brew, making the white typography pop. On one side of the bottle, consumers can see a flow chart representing the cold brew process. Notably, the brown glass bottle also protects the coffee from UV rays, which can damage the formulation.
A product of Barcelona, the packaging and branding design by David Boleas of Boleas & Co for Cafe Fred Cold Brew highlights the careful attention to detail paid in the cultivation of the product.