What is the trend of occult-inspired branding?

Brands can leverage the use of symbols and visual storytelling to create unique identities that stand out in crowded markets.

What is the trend of understated packaging design?

Simple packaging that conveys the all-natural and small-batch methods used in production can create a recognizable brand.

What is the trend of nut milk and custom herbal blends?

Plant-based nut milks and custom herbal blends are innovative trends in the juice and wellness industry that cater to specific dietary requirements.

What are the implications for the cold-pressed juice market industry?

The use of unique and visually appealing branding and packaging can set a juice brand apart in the highly competitive cold-pressed juice market.

What are the implications for the graphic design and branding industry?

Entrepreneurs and designers have an opportunity to create unique brand identities by incorporating storytelling and symbols into the visual design.

What are the implications for the wellness and healthy eating industry industry?

The trend towards plant-based and customizable beverages and meals presents a disruptive opportunity for businesses in the wellness and healthy eating industry.

Occult-Inspired Juice Branding : Juice Apothecary

Occult-Inspired Juice Branding

This Juice Apothecary Boasts a Chic Understated Visual Brand

Rebecca Byers — April 22, 2015 — Lifestyle

References: owenandalchemy & lovelypackage

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Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system of symbols to denote certain ingredients, the clinical Owen + Alchemy packaging is so articulate that one can only imagine the flavors contained in the juices are equally as poignant. The Owen + Alchemy line includes nut milks, plant-based juices, custom herbal blends and a well-rounded food menu of bowls and salads.

Employing a black and gold palette, this juice apothecary is able to create a recognizable brand from its understated packaging that speaks to the all-natural, small-batch methods used in production. The Owen + Alchemy juice apothecary is able to establish a unique identity in an over-saturated cold-pressed juice market through its unique approach to design.

Trend Themes

Occult-inspired Branding — Brands can leverage the use of symbols and visual storytelling to create unique identities that stand out in crowded markets.
Understated Packaging Design — Simple packaging that conveys the all-natural and small-batch methods used in production can create a recognizable brand.
Nut Milk and Custom Herbal Blends — Plant-based nut milks and custom herbal blends are innovative trends in the juice and wellness industry that cater to specific dietary requirements.

Industry Implications

Cold-pressed Juice Market — The use of unique and visually appealing branding and packaging can set a juice brand apart in the highly competitive cold-pressed juice market.
Graphic Design and Branding — Entrepreneurs and designers have an opportunity to create unique brand identities by incorporating storytelling and symbols into the visual design.
Wellness and Healthy Eating Industry — The trend towards plant-based and customizable beverages and meals presents a disruptive opportunity for businesses in the wellness and healthy eating industry.

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