Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system of symbols to denote certain ingredients, the clinical Owen + Alchemy packaging is so articulate that one can only imagine the flavors contained in the juices are equally as poignant. The Owen + Alchemy line includes nut milks, plant-based juices, custom herbal blends and a well-rounded food menu of bowls and salads.
Employing a black and gold palette, this juice apothecary is able to create a recognizable brand from its understated packaging that speaks to the all-natural, small-batch methods used in production. The Owen + Alchemy juice apothecary is able to establish a unique identity in an over-saturated cold-pressed juice market through its unique approach to design.
What's Driving This Trend
- Occult-inspired Branding
- Brands can leverage the use of symbols and visual storytelling to create unique identities that stand out in crowded markets.
- Understated Packaging Design
- Simple packaging that conveys the all-natural and small-batch methods used in production can create a recognizable brand.
- Nut Milk and Custom Herbal Blends
- Plant-based nut milks and custom herbal blends are innovative trends in the juice and wellness industry that cater to specific dietary requirements.
Who This Affects Most
- Cold-pressed Juice Market
- The use of unique and visually appealing branding and packaging can set a juice brand apart in the highly competitive cold-pressed juice market.
- Graphic Design and Branding
- Entrepreneurs and designers have an opportunity to create unique brand identities by incorporating storytelling and symbols into the visual design.
- Wellness and Healthy Eating Industry
- The trend towards plant-based and customizable beverages and meals presents a disruptive opportunity for businesses in the wellness and healthy eating industry.
