This innovative example of pistachio branding includes a clever packaging system that will hold the shells after use. Designed by agency Kingdom & Sparrow, the branding and packaging scheme serves as the vessel for the brand's Greek-grown pistachios, which are roasted in citrus.
The box has a sliding mechanism that keeps nuts on one side and shells on the other, while the font and color scheme communicate the high quality of the dry roasted in-shell pistachios.
The small-batch pistachios brand is likely to succeed with a packaging and branding scheme that is as unique as the artisanal snack product itself. The ingenious simple solution proves that consumers are equally as concerned about the functionality of their packaging from a convenience perspective.