The design of these frozen food bags by creative agency mousegraphics was developed to convey nutrition, health and affordability. The Vegeterra bags are made to look as though the frozen vegetables inside are contained in brown paper bags, making the products seem both approachable and inexpensive.
Despite these being bags that contain frozen food, the images of farm fresh corn, peas, artichokes and other assorted vegetables stresses the quality of the vibrant vegetables inside each pouch. On the lower half of the bags, there's a more accurate representation of the frozen goods inside, so that the packaging is not misleading in any way. Adopting a simple aesthetic in white, brown and natural vegetable colors, the bags are simple and easily adaptable as the line of frozen vegetables from Vegeterra grows in the future.