Featuring unique symbols and a clean, san serif font, ELXR Juice Lab is able to distinguish itself as a cold-pressed juice bar that is a cut above the rest. Created by Jackson Wynne Branding Design Studio, the dynamic packaging range includes clever names for unique blends such as a green juice entitled 'Second Base' in clean glass bottles that adhere to the laboratory aesthetic.
Included in the visual identity created by Jackson Wynne Branding Design Studio are the bottle designs, logo, in-store promotional items such as menus, reusable shopping bags and a website design. Both the design studio and juice lab are Toronto-based.
Uniquely named fruit and vegetable juices produced in ELXR's cold-pressed laboratory include After Party, Pina Vida, Zinc Mine, Picante Punch, Soothe Operator, Toxin Flush and Deep Breath.
What's Driving This Trend
- Clever Juice Packaging
- Opportunity for innovative packaging solutions in the juice industry.
- Branding for Juice Bars
- A need for distinctive branding in the highly competitive juice bar industry.
- Cold-pressed Juice Trends
- An increasing popularity of cold-pressed juices and unique flavor blends.
Who This Affects Most
- Packaging Industry
- Opportunity for packaging companies to innovate and create unique packaging solutions for juice bars.
- Food and Beverage Industry
- Opportunity for new players to enter the juice bar market with unique branding and creative flavor options.
- Design Industry
- Opportunity for branding and design agencies to work with juice bars to create distinctive visual identities and packaging designs.
