Jackson's Super Veggie Straws are Made with Avocado Oil
Michael Hemsworth — May 13, 2025 — Lifestyle
References: snackjacksons & snackandbakery
Jackson's Super Veggie Straws have been unveiled by the brand at the 2025 Sweets and Snacks Expo as a new range of better for you (BFY) snacks perfect for satisfying demand for crunchy yet healthful munchies.
The product consist of a vegetable-made straw-style snack that's prepared using avocado oil to give it a nutritious profile that's great for portioned indulgence. The snack comes in three flavors including Sea Salt, Ranch and Cheddar, which are all Non-GMO Project Verified. The snacks are each free from artificial flavors, preservatives and fillers, and are making their way to retailers in variety of size options.
Co-Founders Megan and Scott Reamer spoke on the Jackson's Super Veggie Straws saying, "We launched this company to help families like ours find better snack options, and every Jackson’s product still follows that same mission: real, craveable snacks made without seed oils. These straws are clean, inclusive, and full of bold flavor—fried in avocado oil and crafted with ingredients you can actually pronounce and proudly share with your family. They’ve already become a go-to snack in our own home, and we’re so excited to share them with families everywhere.”
Image Credit: Jackson's
The product consist of a vegetable-made straw-style snack that's prepared using avocado oil to give it a nutritious profile that's great for portioned indulgence. The snack comes in three flavors including Sea Salt, Ranch and Cheddar, which are all Non-GMO Project Verified. The snacks are each free from artificial flavors, preservatives and fillers, and are making their way to retailers in variety of size options.
Co-Founders Megan and Scott Reamer spoke on the Jackson's Super Veggie Straws saying, "We launched this company to help families like ours find better snack options, and every Jackson’s product still follows that same mission: real, craveable snacks made without seed oils. These straws are clean, inclusive, and full of bold flavor—fried in avocado oil and crafted with ingredients you can actually pronounce and proudly share with your family. They’ve already become a go-to snack in our own home, and we’re so excited to share them with families everywhere.”
Image Credit: Jackson's
Trend Themes
1. Avocado-oil Snacks - The use of avocado oil in snacks offers a healthier alternative to conventional oils, tapping into consumer preferences for nutritious yet tasty options.
2. Veggie-based Snack Foods - Vegetable-derived snack foods are gaining traction as they align with the growing demand for plant-based and natural ingredients.
3. Non-gmo Verified Products - As consumers become more ingredient-conscious, Non-GMO project verification adds a layer of trust and appeal to health-conscious snack choices.
Industry Implications
1. Healthy Snack Foods - The healthy snack industry continues to expand as consumers seek options that offer both taste and health benefits, integrating clean labels and natural ingredients.
2. Plant-based Foods - Plant-based foods are reshaping the snack industry, providing innovative opportunities for products that cater to vegan and flexitarian diets alike.
3. Natural Food Additives Industry - With a focus on clean labels, the natural food additives industry grows as consumers demand snacks without artificial flavors, preservatives, or fillers.
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