The fresh packaging design for these German potatoes reflects the natural produce within. Designed by Naples, Italy-based graphic designer Fabrizio de Masi, the Essfertige Erdäpfel brand potatoes come in a white sealed bag, already peeled and steamed. So if you are planning on making mashed potatoes but want to cut out a few steps, these 100% natural German potatoes are the way to go.
The Erdäpfel packs come in a few different varieties, all of which are clearly rich in vitamins and minerals. The packaging showcases the whole potatoes on a white field with either green or orangey yellow details with a youthful zigzag-like pattern.
This is a welcome change from the standard brown paper bag packaging one often sees with potatoes.
What's Driving This Trend
- Natural Produce Packaging
- Providing fresh packaging that reflects the natural produce within, creating a unique selling point for consumers.
- Pre-cooked Vegetables Trend
- Offering pre-cooked vegetables packaged in an innovative way for added convenience.
- Vitamin and Mineral-rich Produce Trend
- Marking packaging with clear indication of the high levels of vitamins and minerals found in the produce to highlight their health benefits.
Who This Affects Most
- Food Packaging Industry
- Opportunities for innovative and fresh packaging designs for natural produce.
- Food Service Industry
- Creating pre-cooked vegetables that can be quickly prepared by food service professionals.
- Health Food Industry
- Highlighting the health benefits of vitamin and mineral-rich produce to attract health-conscious customers.
