Produce packaging designs are not usually captivating through aesthetic, but Productos Meza—a brand that "grows and packs vegetables and tubers of different varieties"—is seeking to change this. Last year, the businesses underwent a huge style overhaul in order to communicate a modern identity and capture the attention of younger consumers who are looking for fresh veggies. Graphic designer Luisa Bustamante was commissioned for the logo design, while Jushith Cuba worked on the label design. The latter required two types—one for tubers and another for vegetables.
For the tubers, Jushith Cuba came up with thick paper ribbons that could be sewn onto jute bags. For vegetables like spinach, on the other hand, the designer created hanging paper labels.
Image Credit: Productos Meza
Key Themes Behind This Trend
- Modern Produce Packaging
- The trend towards modern produce packaging designs presents an opportunity for businesses to capture the attention of younger consumers.
- Aesthetic Overhaul
- The trend of businesses undergoing aesthetic overhauls in their packaging designs creates disruptive innovation opportunities to communicate a fresh and modern identity.
- Customized Label Designs
- The trend towards customized label designs for different types of produce offers a chance for businesses to stand out and cater to specific consumer preferences.
Where This Applies
- Food and Beverage Packaging
- The food and beverage packaging industry can leverage the trend of playful and modern produce packaging designs to enhance brand appeal and attract new customers.
- Graphic Design
- The graphic design industry can explore disruptive innovation opportunities by creating unique and eye-catching packaging designs for produce brands.
- Agriculture and Farming
- The agriculture and farming industry can embrace the trend of aesthetic overhauls in produce packaging to attract younger consumers and differentiate their products in the market.
