Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand.
The app functions as both a booking system and a loyalty program, and works to enhance consumer knowledge of the boutiques and beauty services that Benefit Cosmetics offers – which many are unaware of. Every time the user completes a Brow Wax service at one of the locations outlined on the app, they gain loyalty stamps. Over time, those stamps add up and users are able to collect a variety of rewards that can include everything from free brow tints and a free makeup lesson to a free lip wax.
Wow Brows works to promote Benefit Cosmetic's products and services while simultaneously benefiting its most loyal consumers.