In an effort to cater to the changing needs of multigenerational families in the Asia-Pacific region, Marriott Rewards has created a program called 'MAX!' that ensures everyone enjoys their vacation.
MAX! is a program by Marriott Rewards that aims to enrich the experience of multigenerational families staying at Marriott properties. This includes activities designed to nurture and inspire children based on four key measures: Be Active, Stay Curious, Go Explore and Just Relax. Activities that fall under these pillars include everything from cooking classes and Zumba to art lessons and outdoor adventures. While children are occupied with these activities, parents can sit back and enjoy a bit of personal time and relaxation.
The MAX! program demonstrates how hotel chains such as Marriott are catering to modern families by offering enriching experiences for adults and their children.
What's Driving This Trend
- Enriching Experiences for Families
- The MAX! program by Marriott Rewards demonstrates the trend of hotel chains offering enriching experiences for adults and their children.
- Multigenerational Travel
- The MAX! program is a response to the trend of multigenerational families traveling together and the need for accommodations that cater to their specific needs.
- Customized Activities and Services
- The MAX! program reflects the trend of hotels providing customized activities and services to meet the diverse interests and preferences of families.
Who This Affects Most
- Hospitality and Tourism
- The MAX! program is an example of how the hospitality and tourism industry is adapting to meet the changing demands of multigenerational families.
- Family Entertainment
- The MAX! program creates opportunities for the family entertainment industry to collaborate with hotels in providing tailored activities and experiences for families.
- Wellness and Relaxation
- The MAX! program presents opportunities for the wellness and relaxation industry to partner with hotels in offering leisure and self-care services specifically designed for parents.
