Virgin Mobile is a globally recognized brand that appeals to Millennials seeking a flexible phone plan, and the company's charitable rewards initiative is another way that it fosters relationships the with the socially conscious demographic.
The REGeneration initiative by Virgin Mobile goes past traditional rewards and gives the brand's members a chance to contribute to a good cause. Whether helping to support local or national charities, Virgin members can donate through the brand's website, monthly via its payment app and are even given a chance to purchase goody kits that help to make technology accessible for those without it.
This charitable rewards initiative will appeal to socially conscious consumers and makes the concept of exclusivity a more fulfilling one for all.
Virgin Mobile's REGeneration Program Raises Funds for a Good Cause
Jana Pijak — February 23, 2017 — Business