'T-Mobile Tuesdays' is loyalty promotion that gives members access to exclusive perksand savings for a limited time. The unique promotion launched just before Valentine's Day and includes perks like free Papa John's pizza, a complimentary Lyft ride and even a movie rental credit from FandangoNOW.
The weekday promotion targets the mobile giant's Millennial consumers and is part of the brand's Valentine's Day campaign for 2017. While simple, this rewards bundle is also a great way for the brand to introduce its accompanying contest, where members can enter to win a room makeover, a Papa John's pizza party and a new sound system and TV combo.
By offering perks to its existing members, T-Mobile fulfills Millennials' desire for exclusivity and authenticity while strengthening consumer relationships in the process.