Sense8 is a show that follows the lives of eight individuals who are emphatically and telepathically connected to one another. In order to replicate what this unique group of people thinks and feels in the show, an interactive TV campaign was set up for eight Netflix fans in the form of the 'Sense8: Brainwave Symphony Experiment.'
After rounding up a group of eight people and having them binge-watch the TV show, fans were connected to headsets that recorded their brainwaves. As far as what came out of the experiment, using stimuli to evoke certain reactions, the group was responsible for creating a piece of music collectively, using only their minds.
As sci-fi as this sounds, the final Brainwave Symphony track can now be listened to on Spotify.
Key Themes Behind This Trend
- Brainwave Symphony Experiment
- Opportunity for creating music using brainwave mapping technology.
- Interactive TV Campaigns
- Opportunity for designing campaigns that engage viewers in a unique and immersive way.
- Neuro-entertainment
- Opportunity for developing entertainment experiences that incorporate brain-computer interfaces.
Where This Applies
- Entertainment
- Opportunity for using brain mapping technologies to create unique and immersive viewing experiences.
- Marketing
- Opportunity for using interactive campaigns to engage customers and create brand awareness.
- Technology
- Opportunity for developing brain-computer interfaces and other neurotech applications for entertainment and beyond.
