For IKEA, the annual catalog is a big deal, and this year, it will be promoting the 2016 furniture lookbook across Canada with an IKEA vending machine that dispenses prizes in exchange for Tweets.
The IKEA vending machine will pop up in surprise locations across 12 Canadian cities including Toronto, Calgary, Winnipeg and Montreal. Visitors to the IKEA vending machine will push a button to get a PIN. They can tweet the PIN to IKEA with the hashtag #GrabLifeByTheCatalogue for a chance to win prizes including $250 gift cards, free meals and more.
The social media campaign ties in nicely with the updates to the IKEA app. The store will now have barcodes for each item, which can be scanned to see colors and styles and tick items off a virtual shopping list. The app will also make it easier to navigate the store and research availability, delivery and store info.
IKEA is known for its exciting publicity stunts (remember the giant sleepover?), and as if the release of the 2016 catalog wasn't thrilling enough on its own, now the IKEA vending machine will get furniture lovers pumped up for all of the great home decorating ahead.