In celebration of Easter this year, ale brand Old Speckled Hen created a fun campaign that challenged its UK fans to 'Hunt for a Hen.'
Throughout the mystery bar tour, the brand would tease clue on social media to reveal the locations that fans should make their way to. Once arriving at the mystery bar and posting to social media with the #HuntForaHen tag, participants were eligible to receive a free half pint of beer.
Although many Millennials have outgrown the tradition of partaking in an Easter egg hunt, Old Speckled Hen's concept revives the activity for an adult audience. A similar city-wide scavenger hunt was hosted by the Goose Island Beer Co. that had participants race through urban environments in search of golden eggs.