Mcdonald's Chicago is Having People to Build a Burger to Make the Menu
Laura McQuarrie — August 4, 2015 — Marketing
References: burgerbuildoff & brandeating
'Chicagoland's Burger Build Off' is a McDonald's contest exclusive to the city of Chicago, which challenges people to build a burger that could be a new addition to McDonald's menu.
On the Burger Build-Off website, people have the chance to create a new burger using ingredients that have never before appeared on fast food burgers served at this chain, such as fresh apple slices or pretzel buns. Components of the burger to be customized by participants include their choice of bun, patty, toppings, cheese, sauce and vegetables.
After naming the custom burger and sharing it on social media to help it earn votes, the two winning burgers will be announced mid-September at participating McDonald's locations in Chicago and Northwest Indiana. As well as being able to boast that their custom burger will be sold through McDonald's, winners will receive a $5,000 prize and a trip to Universal Orlando.
On the Burger Build-Off website, people have the chance to create a new burger using ingredients that have never before appeared on fast food burgers served at this chain, such as fresh apple slices or pretzel buns. Components of the burger to be customized by participants include their choice of bun, patty, toppings, cheese, sauce and vegetables.
After naming the custom burger and sharing it on social media to help it earn votes, the two winning burgers will be announced mid-September at participating McDonald's locations in Chicago and Northwest Indiana. As well as being able to boast that their custom burger will be sold through McDonald's, winners will receive a $5,000 prize and a trip to Universal Orlando.
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