The 'try before you buy' tactic in marketing is not a new one, but Airbnb and Realtor.com are taking this concept to a different level when it comes to the real estate industry.
The Airbnb Try Before You Buy Sweepstakes is encouraging house hunters to test-drive their new neighborhood, so to speak, by trying short-term rentals where they are interesting in buying a new home. A winner a week is awarded a $500 Airbnb stay as a part of this scheme. This gives people a chance to "live like a local" before they commit to a new neighborhood.
Interested parties can search potential properties on the National Association of Realtors's website or app. They will be automatically taken to relevant Airbnb rentals.