Rather than making a mid-day run to the coffee shop, David's Tea is now offering a Tea Break program free to people who work in offices. The program has local tea guides visit an office with some of the brand's most popular teas for sampling, at absolutely no cost to the business.
Since the program is in is infancy, it is only open to companies that are located near an existing David's Tea location and businesses with 25 employees or more.
By letting consumers test a product before deciding whether or not to make a purchase, giving away small sample amounts gives brands the chance to peak consumer interest and essentially, purchase a prospective consumer's loyalty in the future.
Branded Tea Breaks
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