Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

SSE's 'Sounds of Victory' Bottles Capture Sound Bites from Rugby History

 - Aug 28, 2015
References: sse & eventmagazine
Energy supplier SSE's 'Sounds of Victory' bottle is a drink container that will satisfy more than one of the senses. The special bottles were recently unveiled at a pop-up shop in order to mark SSE's co-sponsorship in ITV’s Rugby World Cup coverage.

The sensory bottles sit atop pedestals and invite sports fans to put their ears close in order to hear the sounds of iconic moments in rugby history. The cheer-filled bottles are successful at capturing the power and emotion that comes from the crowds and the unique installation calls for people to create their own sounds to share.

To give fans something to make noise about, the one-day pop-up installation featured visits from international rugby stars like Neil Back of England, Wales' Ryan Jones, Hugo Southwell of Scotland and Stephen Ferris from Ireland.