Energy supplier SSE's 'Sounds of Victory' bottle is a drink container that will satisfy more than one of the senses. The special bottles were recently unveiled at a pop-up shop in order to mark SSE's co-sponsorship in ITV’s Rugby World Cup coverage.
The sensory bottles sit atop pedestals and invite sports fans to put their ears close in order to hear the sounds of iconic moments in rugby history. The cheer-filled bottles are successful at capturing the power and emotion that comes from the crowds and the unique installation calls for people to create their own sounds to share.
To give fans something to make noise about, the one-day pop-up installation featured visits from international rugby stars like Neil Back of England, Wales' Ryan Jones, Hugo Southwell of Scotland and Stephen Ferris from Ireland.