This new Olay ad features the actress Katie Holmes looking fresh-faced and natural. As a growing portion of the population continues to age, brands have recognized the need to feature older celebrities in their ad campaigns. The new Olay ad is targeted at aging consumers who are more likely to identify with a mature brand ambassador.
The ad campaign promotes Olay's new line of anti-aging skincare products. In the ads, Holmes is showcased with her hair pulled-back and dons minimal make-up on her face. Although the campaign is for an anti-aging product, it does not send the message that age is something to be feared. Rather, the Olay campain sends the message that aging consumers can embrace their features and not feel as though they need to cover up natural signs of aging.