Brandishing the #ThereWillBeHaters hashtag as a positive rather than a negative, it's no surprise that this Adidas ad collected millions of views in its first days of being published to YouTube.
The There Will Be Haters video features a rant stating that no matter what you do, there will always be someone who doesn't like it and tries to bring you down. Although hashtags like #smug and #fugly are used over the faces of athletes, this ad's unflappably positive attitude shows that it might not be possible to ever fully stop cruel remarks from being made in the first place, but you always have the ability to rise above them and end up on top.
This Adidas Ad Acknowledges That 'There Will Be Haters'
Laura McQuarrie — January 29, 2015 — Pop Culture
References: adidas & digitalbuzzblog