This advertising filter system created by D&AD; allows the user to select which ads they want to see throughout the day. By eliminating ads that do not interest the user, it creates a more personal web-browsing experience. This will also increase the number of desired views towards a website and ensure that the traffic going to a specific site is part of the target market.
Internet advertisements can be difficult to direct towards a desired audience. Through this advertising filter system each viewer sees ads that they are interested in without eliminating ads altogether. Advertisements can be humorous, informative and ultimately ad content is how many websites are funded, which means this system can benefit online producers and consumers.