After the GoDaddy Super Bowl ad turned out to be a total fumble, the release of the 2015 Budweiser Super Bowl ad helped to make the best of a scandalous situation. While the tone of GoDaddy's lost puppy ad seemed cruel with humans putting up an unwanted puppy for sale and tossing him to the roadside, this beer ad features a curious puppy who gets into an unfortunate situation on his own. In Budweiser's Lost Dog, the puppy ends up surrounded by a pack of wolves and Clydesdale horses come to the lone pup's rescue.
As well as one-upping GoDaddy's ad with a tale that's heartwarming, the Super Bowl ad is also like a continuation of last year's commercial, which told the tale of 'Best Buds'—a friendship story between a horse and a small puppy on a farm.
Key Themes Behind This Trend
- Animal-rescue Ads
- Creating heartwarming advertisements that showcase animals being rescued can generate positive brand image and emotional connections with consumers.
- Continuation Storytelling
- Developing advertising campaigns that build off previous narratives can create a sense of familiarity and loyalty among consumers.
- Cruelty-free Marketing
- Using advertising to highlight the ethical treatment of animals can appeal to consumers who prioritize animal welfare.
Where This Applies
- Beer Manufacturing
- Beer companies can leverage puppy-rescuing ads to differentiate their brand and connect with consumers on an emotional level.
- Advertising and Marketing
- Advertising agencies can develop creative campaigns that incorporate animal-rescue narratives to capture audience attention and engagement.
- Animal Welfare Organizations
- Animal welfare organizations can collaborate with brands to create impactful ads that raise awareness and support for their cause.
