The In Your Corner Ad Features a Comically Inept Barista-Turned-Therapist

 - May 15, 2015
References: & adweek
If your barista doubles as your therapist, you might need you reevaluate where you're getting your life advice from -- at least, according to this hilarious ad for text and video chat counseling service 'In Your Corner.'

The ad was written and directed by Pete Marquis and Jamie McCelland, the pair behind HelloFlo's very memorable 'First Moon Party' and 'Camp Gyno' ads. The spot for 'In Your Corner' is equally as memorable, featuring Theresa, a self-proclaimed "Baristapist," who does a lot more than dispensing generic, run-of-the-mill advice. Like Theresa says, "They come from the brownies, but they stay for the pills in them."

The goal of this hilarious ad, according to McCelland, was to decrease the stigma surrounding therapy by using humor. The light-hearted, comical approach will hopefully resonate with viewers who feel too self-conscious to seek help.