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Heartwarming Hockey Ads

Canada's Budweiser Super Bowl Ad Gives Back to Those Who Make Goals Happen

— January 31, 2015 — Lifestyle
Just as the 'Lost Dog' Budweiser Super Bowl ad tells a heartwarming story of companionship, this Budweiser Canada commercial shares another feel-good moment that will be airing during the big game for Canadian viewers.

The ad pays a tribute to the 'Home of Goals,' or Saint-Jérôme, Quebec, where many hockey pucks are made. In order to give thanks to the people who craft the pucks that go on to give so much joy to others, the employees of Soucy Baron were flown by private jet to New York and treated to a game at the Nassau Coliseum. In response to the special thank you, Martin Ranger from Soucy Baron notes: "We know that the pucks we make go on to play an important role, but to be thanked in such a big, heart-felt way by Budweiser was so unexpected and greatly appreciated."

Budweiser Canada is also encouraging people to sign pucks that will be put towards the creation for a new town sign that will officially identify Saint-Jérôme as the Home of Goals.
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