One of Karl Lagerfeld's preferred ways to promote the brand he helms is to create elegant short films based on the fascinating life of its creator, Coco Chanel -- and the upcoming Lagerfeld short will be no exception.
In a case of art imitating life, the mini biopic stars Kristen Stewart as a young actress cast as Coco Chanel in a feature film. The character Stewart plays is a diva who is rude to her producer, director and crew. According to the designer-turned-director, Stewart's character is just "really, really mean." Geraldine Chaplin plays middle age Coco in the Lagerfeld short.
A previous Lagerfeld short featured Keira Knightley as Coco Chanel. Creating a mythology around Chanel's creator as a way of solidifying the impression of prestige and history that the iconic label commands is a brilliant marketing strategy on Lagerfeld's part.