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Kristen Stewart Plays Coco Chanel in Karl Lagerfeld's Short Film

One of Karl Lagerfeld's preferred ways to promote the brand he helms is to create elegant short films based on the fascinating life of its creator, Coco Chanel -- and the upcoming Lagerfeld short will be no exception.

In a case of art imitating life, the mini biopic stars Kristen Stewart as a young actress cast as Coco Chanel in a feature film. The character Stewart plays is a diva who is rude to her producer, director and crew. According to the designer-turned-director, Stewart's character is just "really, really mean." Geraldine Chaplin plays middle age Coco in the Lagerfeld short.

A previous Lagerfeld short featured Keira Knightley as Coco Chanel. Creating a mythology around Chanel's creator as a way of solidifying the impression of prestige and history that the iconic label commands is a brilliant marketing strategy on Lagerfeld's part.