The KFC 'Together' campaign is an attempt by the popular fried chicken restaurant chain to appeal to the Hispanic market, which is growing in both size and importance in the USA and represents one of the country's fastest-expanding consumer segments.
This ad revolves around the ability of the dinner table to unite families and bring people together to enjoy a shared experience. The television spot portrays a large Hispanic family sitting around the dinner table and sharing a KFC Favorites Bucket of fried chicken, along with the accompanying chicken tenders and spicy chicken wings.
The KFC Together ad does a great job highlighting an existing cultural element -- the family-focused dinner tradition among many Hispanics -- and tying it to a product, in this case KFC's Fried Chicken.
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