Brazilian advertising agency WMcCann has designed a clever beer can for Conti Bier that features a pin-up girl on the brand's signature bright red cans.
Similar to Coors Light 'Cold Activated' can design, the playful Conti Bier can reveals the pin-up girl's undergarments when the beer reaches the right temperature.
The accompanying ad for Conti Bier reinforces the visual design of the can and introduces consumers to what the changing can will appear as during the process.
The use of the image of a pin-up girl may be a clever way for larger beer manufactures to a feeling of nostalgia and small batch character in the face of the craft beer revolution that is redefining consumers' tastes.
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