In order to promote the Sensitive Kleenex tissues, a fun campaign was set up on the brand's Facebook UK and Ireland pages. The marketing stunt involved creating 20-second videos that were reminiscent of popular scenes from movies—where folded tissues filled in as actors.
The scenes were specifically chosen to include mentions of soft skin, which is relevant since Kleenex Sensitive is all about playing up the soft, gentle nature of the tissues during the winter months when skin is already dry and irritated. In addition to the dialogue, the cute movie moments included hints in the background scenes, which were crafted like a child's playset. The charming campaign is a fun one to get people engaged on social media, especially when it comes to guessing the mysterious movie scenes that were portrayed.
Cinematic Tissue Campaigns
More Stats +/-
Graduated TP Containers
Fashionable Tissue Boxes
Personalized Sickness-Curing Campaigns
Building Block Tissue Cases
Scented Tissue Box Packaging
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.