Kleenex works in collaboration with artist Sam Cox, who is better recognized as Mr Doodle on a limited tissue box collection. It brings a touch of creativity to everyday life and this was created by FCB London. The campaign spotlights the packaging but it breaches much beyond that. The brand had also hosted a live doodling event where the artist climbed inside of a large clear tissue box -- it was covered with his iconic artwork.
These are then projected onto the walls at the venue, broadening the immersive experience at Outernet London. Noted by Kleenex brand manager, Lauren Taylor notes, “This collaboration transforms Kleenex into a joyful statement piece for your home."It is meant to uplift spirits even in the smallest moments in a way that integrates some joy in daily life.
Image Credit: Kleenex
What Makes This Trend Stand Out
- Artistic-packaging
- Brand collaborations with artists to create limited-edition packaging transform mundane products into collectible art, offering a new avenue for consumer engagement.
- Live-art-experiences
- Live art installations, like those involving interactive and immersive components, create unique consumer experiences that enhance brand presence and drive foot traffic.
- Home-design-integration
- Brands are reimagining everyday products as distinctive home decor items, thus blurring the line between functionality and aesthetic appeal.
Sectors Adopting This
- Consumer-packaged-goods
- The innovation potential lies in merging art with consumer-packaged goods, creating a differentiated product offering that reinvigorates household brands.
- Event-entertainment
- Event entertainment is revolutionizing with immersive art experiences that captivate audiences, providing new revenue streams and marketing opportunities.
- Home-decor
- Transformation of everyday necessities into statement pieces cultivates a new niche within the home decor industry, appealing to design-conscious consumers.
