The HTC One ad campaign is beautifully inspired by the name of the smartphone. Tugging on heartstrings from beginning to end, the commercial focuses on the commonalities found between all humans. The script, which is accompanied by diverse images of people from around the world, was both written and narrated by Robert Downey Jr., who happens to be a long-term HTC ambassador.
Revealed at the Mobile World Congress in Barcelona, Spain, the HTC One ad campaign opened up the show, setting the stage for a great event. After all, it's hard not to want to care once listening to such emotional words and powerful imagery. Design Taxi writes, "As he narrates over scenes of people connecting emotionally, he reminds us that 'we’re all one.'" This clever direction plays on the fact that phones keep people connected.