The Microsoft Band commercial appeals to young, urban professionals who want to make the most of their time.
The commercial's narrator wonders how many moments we miss at work or on our phones, noting with a loud intone that, "we call them moments because they don't last, and we don't know their value until their gone."
The commercial makes clear that time is a finite and precious resource, and the way it's spent contributes significantly to overall happiness. Thus, health, happiness and contentment are wrapped up with efficiency. The core idea in the Microsoft Band commercial is that if people spend their time in truly meaningful ways, they'll be happier and healthier because of it.
What's Driving This Trend
- Time-sensitive Tech
- There is an opportunity for companies to innovate with technology that helps individuals make the most of their limited time.
- Efficiency-driven Marketing
- Companies can target their marketing efforts towards busy millennials by emphasizing how their products/services save time and increase productivity.
- Well-being Through Time Management
- There is a growing trend towards marketing products that help individuals maximize their time to improve overall wellbeing.
Who This Affects Most
- Wearables
- The wearable technology industry can continue to innovate products that track and manage time for the busy working professional.
- Productivity Software
- Existing productivity software companies can adapt their products to appeal to the time-sensitive millennial demographic.
- Fitness and Wellness
- There is a potential for fitness and wellness companies to expand into time management products and services to help individuals balance their priorities.
