Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Snow Sports Webisodes

Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders

— January 22, 2015 — Lifestyle
First Tracks is a three-part webseries from Sport Chek that follows the adventures of Canadian Olympians Mark McMorris and Noah Bowman as they travel to New Zealand to kick off the 2015 season in the best way that they know how. Throughout the journey, the Olympians are shown visiting the headquarters of sponsors like Oakley and Salomon, which are two brands that have items sold through Sports Chek. Ultimately, the pair ends up at an incredible mountain where they have the chance to make some tracks of their own in the snow.

The webseries was developed as a way to increase Sport Chek's reputation among snowboaders and skiers, presenting this sports brand as an authentic part of the community.

Alongside these videos, Sport Chek is also running a #FirstTracks campaign in-store, giving away a paid ski trip and a tour of ski and snowboard Burton's factory.
Trend Themes
1. Webseries Marketing - Sport Chek's First Tracks series demonstrates the effectiveness of using webisodes to connect with target audiences and increase brand reputation in specific sports communities.
2. Athlete Sponsorship - The inclusion of Canadian Olympians Mark McMorris and Noah Bowman in Sport Chek's webseries highlights the potential for brands to collaborate with athletes and leverage their influence to appeal to a specific audience.
3. In-store Campaigns - Sport Chek's #FirstTracks campaign showcases the value of implementing interactive and experiential campaigns in-store to engage customers and drive foot traffic.
Industry Implications
1. Sports Retail - The success of Sport Chek's webseries and in-store campaign demonstrates potential growth opportunities for retailers in the sports industry to connect with consumers on a deeper level through immersive and authentic experiences.
2. Branded Entertainment - The use of webseries as a marketing tool by Sport Chek presents opportunities for the entertainment industry to further explore collaborations with brands and integrate their products organically into storytelling.
3. Athletic Sponsorship - Sport Chek's collaboration with Canadian Olympians emphasizes the potential for businesses in the athletic sponsorship industry to partner with athletes to amplify their brand message and enhance their market presence.
1.1
Score
Popularity
Activity
Freshness