First Tracks is a three-part webseries from Sport Chek that follows the adventures of Canadian Olympians Mark McMorris and Noah Bowman as they travel to New Zealand to kick off the 2015 season in the best way that they know how. Throughout the journey, the Olympians are shown visiting the headquarters of sponsors like Oakley and Salomon, which are two brands that have items sold through Sports Chek. Ultimately, the pair ends up at an incredible mountain where they have the chance to make some tracks of their own in the snow.
The webseries was developed as a way to increase Sport Chek's reputation among snowboaders and skiers, presenting this sports brand as an authentic part of the community.
Alongside these videos, Sport Chek is also running a #FirstTracks campaign in-store, giving away a paid ski trip and a tour of ski and snowboard Burton's factory.