'I Love STEM' is the name of a new TV campaign promoted by global technology manufacturing company Emerson just as the company celebrates its 125th anniversary. The campaign doesn't use the classic celebrity spokesman but instead goes with YouTube vlogger Hank Green. The campaign aims to promote interest in STEM (science, technology, engineering and mathematics).
Hank Green's YouTube channels VlogBrothers, CrashCourse and SciShow comprise around 2,500 videos, 8 million subscribers and 1 billion views. If that weren't enough, the self-proclaimed science nerd can even claimed to have interviewed President Obama.
The I Love Stem campaign was developed in collaboration with ad agency DDB Chicago, and is proving to be innovative in its approach and choice of spokesman.