What's common among all of these YouTube channels is the fact that they were largely started by regular people sitting in their bedrooms, who wanted to use the video platform to share their ideas and thoughts with the world.
These YouTube channels cover a wide variety of topics ranging from cooking and makeup to technology and celebrity culture. What's great about the format is that it allows flexibility of format and length, and with video and photo-editing software so easily available, allows for a great deal of visual creativity.
Some of these channels have soared so much in popularity that their creators have become bonafide celebrities with large online fan followings. Unsurprisingly, this has led to many brands linking up with YouTubers to take advantage of their knowledge and charisma and to tap into their fan bases.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
