Dwayne "The Rock" Johnson has launched a new YouTube channel with the aim of creating and sharing funny videos with his fans. The first episode of the new channel is "a comical fictional adventure through the strange world of the video-sharing website." The Rock has also recruited some of the biggest stars in Hollywood to help him "learn the art of thy Tube."
Johnson wants to connect with his fans through engaging digital content on YouTube. He chose to use YouTube for digital engagement with his fans because the site allows for real-time feedback and responses from viewers about the videos posted to the channel. Johnson is not the first celebrity to utilize the video-sharing site to interact with fans, however it is an engaging way to connect and share content with his large following.