Acorns Introduces the Mighty Oak Visa with Dwayne Johnson
Kanesa David — November 15, 2023 — Marketing
Dwayne Johnson and Acorns have introduced the Mighty Oak Debit Card, aiming to transform saving and investing into daily habits. The card leverages Real-Time Round-Ups®, allowing users to invest spare change from each purchase up to the nearest dollar. Notably, the Mighty Oak Card offers competitive annual percentage yields (APYs) with a 3.00% checking APY and a 5.00% APY on the card's Emergency Fund savings for unforeseen circumstances.
Beyond traditional banking features, the card provides access to Acorns' comprehensive financial wellness system, encompassing Acorns Later for retirement planning, investment rewards for bonus investments from 15,000 brands on everyday purchases, and access to 55,000 fee-free ATMs within the AllPoint Network.
The collaboration with Dwayne Johnson is expected to bolster the reach of the new campaign, inviting new audiences to experience the card's financial perks.
Image Credit: Southworks
Beyond traditional banking features, the card provides access to Acorns' comprehensive financial wellness system, encompassing Acorns Later for retirement planning, investment rewards for bonus investments from 15,000 brands on everyday purchases, and access to 55,000 fee-free ATMs within the AllPoint Network.
The collaboration with Dwayne Johnson is expected to bolster the reach of the new campaign, inviting new audiences to experience the card's financial perks.
Image Credit: Southworks
Trend Themes
1. Daily Investment Habits - The Mighty Oak Debit Card aims to transform saving and investing into daily habits.
2. Real-time Round-ups® - The card leverages Real-Time Round-Ups®, allowing users to invest spare change from each purchase up to the nearest dollar.
3. Comprehensive Financial Wellness - The card provides access to Acorns' comprehensive financial wellness system, encompassing retirement planning, investment rewards, and fee-free ATMs.
Industry Implications
1. Banking - The Mighty Oak Debit Card introduces innovative features to traditional banking.
2. Investment - The card encourages daily investment habits and offers competitive annual percentage yields (APYs).
3. Financial Technology - Acorns' collaboration with Dwayne Johnson expands the reach of the new card, attracting new audiences to its financial perks.
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