As far as multichannel networks go on YouTube, they don't come much bigger than Maker Studios. With its decision to develop TV specials featuring digital YouTube talent, Disney-owned Maker Studios is leading the revolution in cross-platform TV innovation.
The Disney Channel and Disney XD in the USA both committed to featuring original Maker-branded half-hour specials.
The first Maker episode was set to be a Halloween-themed program to air as part of the Disney Channel's annual Monstober extravaganza. This special revolves around a pair of 11-minute episodes highlighting the best Halloween-related content from the Maker Network. Original sketches produced by Maker specially for the Disney Channel are also part of the deal.
Maker Studios' cross-platform explosion is aided by the fact that it has 55,000 content creators located around the world. This adds the exciting possibility of localizing content by market using native talent and subject matter.
What's Driving This Trend
- Cross-platform TV Innovation
- Creating TV specials featuring YouTube talent is leading the revolution in cross-platform TV innovation.
- Localization of Content
- The ability to localize content using native talent and subject matter adds an exciting possibility for disruptive innovation.
- Multichannel Networks on Youtube
- Maker Studios, as one of the largest multichannel networks on YouTube, is driving the trend of producing TV specials featuring digital YouTube talent.
Who This Affects Most
- Entertainment
- The entertainment industry can explore disruptive innovation opportunities by embracing cross-platform TV innovation and collaborating with YouTube talent.
- Broadcasting
- Broadcasting companies can capitalize on the trend of producing TV specials featuring YouTube talent to attract a new audience and create unique content.
- Digital Media
- Digital media companies can embrace cross-platform TV innovation and leverage the localization of content to reach global audiences and engage with local markets.
