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Viral Domestic Violence PSAs

Boys Asked to Slap a Girl and Their Response is Eye-Opening

— January 9, 2015 — Marketing
Fanpage.it and Ciaopeople Media Group teamed up to film a group of Italian boys who were asked the slap a girl. That's right, they were put to the test and given permission to hit a girl. But leading up to it, they were invited to tell the filmmakers what they liked about Martina and to even caress her.

Once the boys were asked to slap Martina, their reactions were priceless. Stunned at first, they all said no. When asked why, their answers varied slightly, but all had the same core: You don't hit a girl. One boy went so far as to say, "'Cause I'm a man." Endearing and eye-opening, the boys who were asked to slap a girl help reassure a world that seems full of violence.
Trend Themes
1. Viral Psas - Creating viral PSAs that challenge social norms and provoke thought can be a powerful tool for raising awareness and changing attitudes.
2. Gender Equality - Promoting gender equality through thought-provoking experiments like this can open up discussions and spark change in societal perceptions and expectations.
3. Youth Empathy - Exploring the empathy and understanding of young boys towards gender equality can provide insights into the potential for positive social change.
Industry Implications
1. Media & Entertainment - The media and entertainment industry can seize the opportunity to create compelling and impactful content that challenges social norms and promotes progressive values.
2. Advertising & Marketing - Advertising and marketing agencies can leverage the power of viral PSAs to create awareness campaigns that drive social change and resonate with audiences on a deeper level.
3. Social Services - Social service organizations can use thought-provoking experiments like this to engage with youth and promote empathy, equality, and healthy relationships.
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