The NFL's Domestic Violence PSA features several players taking a stand.
The NFL has come under scrutiny for its pathetic handling of the Ray Rice incident. Since then, the organization has been taking measures to improve education on domestic violence and sexual abuse, both within and outside of the NFL. This PSA, created in collaboration with NO MORE, powerfully asserts that the league will not tolerate such reprehensible behavior.
The featured players each state the phrase "No More," followed by oft-repeated statements and sayings, such as "boys will be boys," "why didn't she leave?" and "she was asking for it." Watching the players strike down each of these excuses and justifications so forcibly has a chilling effect.