Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse

 - Jan 27, 2015
References: youtube & adweek
The No More Superbowl ad offers a glimpse inside the horrifying reality of domestic violence.

Earlier this year, a transcript of a 911 emergency phone call went viral. During the call, a woman phoned 911 pretending to order a pizza so that her abusive spouse wouldn't be alerted to the fact that she was seeking help. The operator picked up on the woman's distress and played along, getting the woman the assistance she needed.

This Superbowl ad recreated this 911 call while the camera panned over a house that revealed the aftermath of a domestic disturbance. The scene was accompanied by the tag line, "When it's hard to talk, it's up to listen," encouraging people to read-between-the-lines when it comes to victims asking for help.