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Star-Studded Holiday Campaigns

The New H&M Holiday Campaign Features Singer Katy Perry

— November 11, 2015 — Marketing
The new H&M holiday campaign will feature pop sensation Katy Perry. Although it may seem far away, the holiday season is rapidly approaching. This new campaign helps consumers prepare for this season's festivities with a cast of merry characters.

The new H&M holiday campaign includes a pint ad as well as a commercial that will debut worldwide on November 23rd. In the print ads, Perry models several different looks from H&M's festive holiday collection. The collection includes glamorous pieces such as lipstick-red dresses and structured tuxedo jackets, as well as more festive garments such as sequined tees and Christmas jumpers. The accompanying commercial brings the collection to life by showing Perry frolicking among life-sized gingerbread men and oversized presents. The commercial even features an exclusive holiday single called 'Every Day Is A Holiday.'

In addition to spreading holiday cheer, H&M is also supporting the children of Myanmar with specially-designed holiday gift cards. For each gift card purchased, H&M will donate five percent of the price to UNICEF.

Image Credit: H&M
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