The Celibacy Challenge is a clever, tongue-in-cheek campaign that draws attention to the controversial and problematic ban on gay and bisexual blood donations from men in the United States from GLAAD and Saatchi and Saatchi New York.
Starring Alan Cumming, the Celibacy Challenge ad offers eight examples of things that can be done instead of having sex, a commentary on the recent change to the legal framework that says gay and bisexual men may only donate if they have remained abstinent for one year prior.
While activists have long brought attention to the problematic nature of such a rule, this ad campaign and its accompanying petition does a lot to draw attention to the fact that it is currently preventing 4.2 million new eligible donors from donating much-needed blood and plasma.
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