Be True to Your Pleasure is the latest slogan created for Magnum. It's accompanied by a power commercial that was gorgeously directed by Martin Werner in Los Angeles. It stars some of the most prominent drag queens in the city. They're captured stealing a bit of pleasure for themselves in the form of a Magnum ice cream bar. Granted, the message that's being sent via the commercial is much more inspiring than that.
In regards to the Be True to Your Pleasure campaign, Sophie Galvani, Global Brand Vice President of Magnum, says, "Everything we do at Magnum is about inspiring, enabling and daring people to take that moment of pleasure for themselves. It doesn’t matter who you are, or what you take pleasure in; this film has been created to inspire you to seize it."
Key Themes Behind This Trend
- Inclusive Brand Campaigns
- Creating advertising campaigns that feature diverse and underrepresented groups, like drag queens, to inspire and empower audiences.
- Authentic Representation
- Highlighting real individuals and communities, such as drag queens, in marketing campaigns to promote inclusivity and break stereotypes.
- Empowering Pleasure
- Using advertising to encourage individuals to prioritize self-indulgence and enjoy moments of pleasure without judgment or restrictions.
Where This Applies
- Food and Beverage
- Exploring innovative marketing strategies within the food and beverage industry to promote products as indulgent and pleasurable experiences.
- Fashion and Beauty
- Collaborating with drag queens and diverse personalities in the fashion and beauty industry to challenge traditional norms and redefine beauty standards.
- Entertainment
- Partnering with drag queens and LGBTQ+ communities in the entertainment industry to create empowering and inclusive content that resonates with diverse audiences.
