Save the Bros is a hilarious campaign promoting Organic Valley's Organic Fuel protein drink that warns of the daunting possibly of a bro extinction. The campaign's premise revolves around the fact that many men who work out and attempt to maintain a healthy, active lifestyle often don't realize the harmful chemicals one unknowingly ingests through the average protein shake.
Organic Valley's Organic Fuel protein shake is a post workout drink that is meant to aid in the recovery process. The clever Save the Bros commercial is a riff on PSAs, delivering emotional appeals from a variety of individuals asking pressing questions such as, "what will happen to Vegas?"
The Organic Valley Save the Bros campaign is a funny and clever way to get the attention of the ad community as well as the "bro" demographic.