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Healthy Post-Workout Drinks

The Save the Bros Campaign Promotes a Healthy Protein Shake

— February 18, 2015 — Lifestyle
Save the Bros is a hilarious campaign promoting Organic Valley's Organic Fuel protein drink that warns of the daunting possibly of a bro extinction. The campaign's premise revolves around the fact that many men who work out and attempt to maintain a healthy, active lifestyle often don't realize the harmful chemicals one unknowingly ingests through the average protein shake.

Organic Valley's Organic Fuel protein shake is a post workout drink that is meant to aid in the recovery process. The clever Save the Bros commercial is a riff on PSAs, delivering emotional appeals from a variety of individuals asking pressing questions such as, "what will happen to Vegas?"

The Organic Valley Save the Bros campaign is a funny and clever way to get the attention of the ad community as well as the "bro" demographic.
Trend Themes
1. Organic Protein Shakes - The trend of consuming organic protein shakes is growing as people are becoming more health-conscious, leading to opportunities for the development of new, innovative formulations of such shakes.
2. Humorous Marketing Campaigns - Humorous marketing campaigns such as Save the Bros by Organic Valley are gaining popularity among younger generations, and companies in various industries can explore similar approaches to attract their target audiences.
3. Post-workout Recovery Drinks - The demand for post-workout recovery drinks is on the rise, opening up opportunities for the development of new, functional drinks with innovative ingredients.
Industry Implications
1. Health and Fitness - Health and fitness industry players can capitalize on the trend of organic protein shakes by developing products that cater to this growing market, such as high-quality organic protein powders and drinks.
2. Marketing and Advertising - Marketing and advertising firms can help businesses create funny and engaging campaigns like Save the Bros, targeting younger audiences and building brand awareness.
3. Beverage - The beverage industry can take advantage of the trend of post-workout recovery drinks by developing new formulations of such drinks with innovative and functional ingredients, targeting health-conscious consumers.
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