As more consumers opt to follow a vegan or flextertain lifestyle due to dietary restrictions, ethical reasons, or environmental factors, OWYN is offering plant-based protein shakes that serve as meal replacement beverages. These beverages are available in multiple flavors including Cookies N Cream, Strawberry Banana, Cold Brew Coffee Bottle, and Chocolate.
The OWYN plant-based protein shakes boast 20 grams of plant protein and delivers all 9 essential amino acids and naturally occurring BCAAs (Branched Chain Amino Acids). Combined, these enhance muscle recovery and promote a healthy lifestyle. In addition, these meal replacements are an optimal source of fiber, high vegan omega-3, and a superfoods greens blend of kale, spinach, and broccoli and boast no sugar alcohols or stevia.
Image Credit: OWYN
Why This Trend Is Growing
- Plant-based Meal Replacement Shakes
- There is an opportunity for the development of more plant-based meal replacement shakes that cater to vegan and flexitarian diets.
- High-protein Meal Replacements
- There is potential for creating more high-protein meal replacement options for consumers seeking a convenient and healthy way to replace meals.
- Superfood Beverages
- There is room for innovation in the development of beverages that include superfoods such as kale, spinach, and broccoli for added health benefits.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the development of more plant-based meal replacement and high-protein options to cater to different dietary needs.
- Fitness and Wellness
- The fitness and wellness industry can market these plant-based protein shakes as a convenient and healthy meal replacement option to help people reach their fitness goals.
- Nutrition
- The nutrition industry can explore the use of superfoods in beverage formulations to provide added health benefits and cater to different dietary needs.
