The Jeff Bridges Sleeping Tapes were created for an intriguingly different type of Super Bowl campaign. An series of soothing "sounds, guided meditations, and stories designed to lull you to sleep," the album provides the perfect product to create a website around it, DreamingWithJeff.com, with the help of Squarespace.
Through the Jeff Bridges Sleeping Tapes, the Squarespace Super Bowl campaign is a unique success. The website shows just what the company is capable of, which involves providing people with tools to creative their own slick website that also boasts a built-in storefront. Since it is a working website, any money raised via album downloads and auctions is donated to No Kid Hungry. Squarespace and Jeff Bridges have covered all their bases with this campaign.