The Jeff Bridges Sleeping Tapes were created for an intriguingly different type of Super Bowl campaign. An series of soothing "sounds, guided meditations, and stories designed to lull you to sleep," the album provides the perfect product to create a website around it, DreamingWithJeff.com, with the help of Squarespace.
Through the Jeff Bridges Sleeping Tapes, the Squarespace Super Bowl campaign is a unique success. The website shows just what the company is capable of, which involves providing people with tools to creative their own slick website that also boasts a built-in storefront. Since it is a working website, any money raised via album downloads and auctions is donated to No Kid Hungry. Squarespace and Jeff Bridges have covered all their bases with this campaign.
Key Themes Behind This Trend
- Soothing Soundscapes
- There is an opportunity for businesses to create unique campaigns around calming auditory experiences, such as meditation soundscapes and sleeping tapes.
- Squarespace Success
- Companies can look to Squarespace as a model for providing customers with tools to easily create sleek websites with built-in storefronts.
- Charitable E-commerce
- Businesses can create opportunities for social good by tying e-commerce sales to charitable donations, similar to the Jeff Bridges Sleeping Tapes campaign.
Where This Applies
- Wellness
- Companies in the wellness industry can leverage the market for relaxation and meditation apps, products, and audio experiences.
- Website Building
- Industries that focus on website building, such as Squarespace, have the opportunity to expand their reach by emphasizing the importance of e-commerce and storefronts for businesses.
- Social Impact
- Businesses in all industries can consider opportunities for social good, by tying purchases in e-commerce or donations to charitable organizations.
