Adidas Originals has revealed the official film for the Superstar Supercolor range developed in collaboration with Pharrell Williams. The collection involves an incredible 50 unique colors, presenting a choice like no other collection.
In addition to the official film, the new Superstar Supercolor website also includes a special behind-the-scenes video that delves deep into the Supercolor idea and concept with Pharrell. In the video, he talks about how making 50 different colors available around the world serves as a means of connecting people with others who share their tastes, while helping them appreciate others' sense of style.
Pharrell's voiceover does a great job summing up the campaign and the pack and what it all represents. "Don't decide your style based on my style or anyone else's. What makes us all individuals is that we can all choose for ourselves."
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