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Phone Wall Campaigns

Shiyang He Creates Print Ads that Show the Downside of Connectivity

— July 6, 2015 — Tech
As much as mobile devices have opened up a world of possibilities in regards to both business and personal endeavors, Shanghai-based creative Shiyang He shows that there is a huge price to pay for the daily use of such constant technology. It's tag line reads, "The more we connect, the less we connect." This observation is visualized through the presence of a huge 'phone wall' in each of Shiyang He's images.

This phone wall summarizes how much people's in-person interactions suffer as a consequence of being on their smartphones too much. Whether with their partner or child, it's easy to get lost on such devices instead of nurturing the relationships that truly matter. Essentially, Shiyang He is reminding people that there is an important world that exist outside of individual smartphones.
Trend Themes
1. Phone Addiction Awareness - Opportunity for businesses to create products or services that address the negative impact of excessive smartphone use on personal relationships and social interactions.
2. Digital Detox Solutions - Opportunity to develop innovative technologies, apps, or programs that help individuals disconnect from their smartphones and reconnect with the offline world.
3. Social Interaction Enhancement - Opportunity for businesses to create platforms or experiences that promote face-to-face interactions and strengthen meaningful relationships in the digital age.
Industry Implications
1. Technology Addiction Treatment - Opportunity for clinics, therapists, and rehabilitation centers to provide specialized programs and therapies for individuals struggling with smartphone addiction.
2. Wellness Retreats - Opportunity for the travel and hospitality industry to create retreats and experiences that encourage guests to unplug from technology and focus on personal connections and mindfulness.
3. Family Relationship Counseling - Opportunity for psychologists and counselors to offer specialized services that help families navigate the challenges of excessive smartphone use and rebuild their connections.
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